When logistics meets contemporary art: FERCAM ART LOAD
What usually remains invisible in logistics moves into focus. Packaging materials, cellophane, used tyres and fastening belts step out of their operational role and enter a different cycle, one of interpretation and cultural value. FERCAM opens its operational environment to contemporary art, reinforcing a dialogue between enterprise and culture.
With Relicts of a Passage, the site-specific exhibition by Julia Bornefeld inaugurated in January, FERCAM launches FERCAM ART LOAD, a long-term initiative that connects the company’s logistical identity with contemporary artistic practice. Curated by Eva von Ingram Harpf – Y Contemporary, the exhibition was conceived specifically for FERCAM’s headquarters in Bolzano.
The choice of materials is not incidental. The works integrate elements that are part of everyday logistics operations: protective packaging, flexible plastics, industrial components designed for efficiency, safety and repetition. Removed from their functional context, these materials are transformed into sculptural forms that speak of movement, tension, circulation and change. In this way, logistics is no longer just a background system, but becomes the very subject of artistic inquiry.
FERCAM ART LOAD is not about hosting art within corporate spaces as a decorative gesture. It is about acknowledging logistics as a cultural infrastructure, one that shapes economies, landscapes and human experience. The initiative reflects a shared vocabulary between art and logistics: reuse, transformation, cycles, and the constant negotiation between stability and motion.
The headquarters in Bolzano plays a central role in this vision. As the operational and strategic heart of the company, it becomes a place of encounter between business and culture, where employees, partners and visitors are invited to experience logistics through a different lens. The artworks do not interrupt the rhythm of the site; they interact with it, amplifying its meanings and making its hidden aesthetics visible.
FERCAM ART LOAD is conceived as an annual project. Each year, an artist or collective from one of the countries where FERCAM operates will be invited to develop a site-specific intervention. The selection will reflect the geographical diversity, perspectives and cultural contexts that define the company’s international presence.
